SEO does not have a specific formula. But at the same time, there are effective factors in SEO that, if put together, can create good results for your business.
SEO involves the implementation of effective actions that, if implemented correctly and in the right order, can create many users and customers for you and lead to good sales for your company. In this post, we have introduced the most important factors influencing SEO. You can achieve great success in your business by paying attention to these factors.
1. Your business contacts and competitors
Knowing your audience and your business should be at the forefront of any SEO strategy.
- What’s your job?
- What are your main competitors?
- What do your competitors prioritize for their business?
- What SEO items have your competitors prioritized?
- In what areas is the competition heavier?
Answering these questions can guide your next steps in SEO and make better decisions in determining the SEO strategy of your website.
2. Search for keywords
Once you know your audience and your business standards, searching for keywords is the best way to understand the needs of users, as well as recognizing the phrases they search for in search engines.
Note that discovering the phrase that users search in search engines is just as important as how they search. Only small changes in keywords can lead to failure or success in your SEO strategy.
3. User needs
Users need to search beyond keywords and this has a significant impact on any SEO campaign. Generating content for a keyword should be in line with their needs and this is not something that can be easily achieved by looking at the keyword.
One good way to understand the needs of users is to search for that keyword and view the websites on the first page of Google . In many cases, Google displays higher ranking websites that respond better to users’ needs. Respond to users’ needs in a better way by reviewing top websites and taking advantage of their content template.
Another important point is that users’ needs change over time. For example, once the goal of users searching for the word mobile was to find mobile devices, but this need may have changed over the years and today the purpose of searching for this word is to find mobile applications.
4. Analysis and preparation of reports
In SEO, we must always be realistic. Nothing in a SEO program is more important than accurate reporting. If you can not get accurate reports from your SEO campaign, how can you get your website SEO in the right direction.
Many businesses do not require daily reports and weekly keyword searches. Such businesses may not need such items for up to six months. But if you run a fast-changing business, you may need to search for keywords every month and be aware of new user needs.
By finding the keywords that make up the most inbound site traffic, you can become more informed in future site updates and invest in other keywords. In general, reporting can help in the direction of SEO and decision making.
5. Mobile SEO
The next factor that one or two soloists talk about a lot is Google’s mobile-first index. mobile-first index is a standard created by Google due to the functionality of the website for mobile devices.
Today, Google first indexes and ranks websites based on their mobile version. Therefore, websites that do not have a good display on mobile devices with different dimensions will lose a great chance to gain rankings.
Therefore, it is better to test the mobile friendliness of your website through Google Search Console reports and fix it if there is a problem.
6. Monitoring (Crawl)
Monitoring is the behavior of search engines when reading site content. If your website does not have a good architecture, there are no optimal internal links in it or you have not defined a site map for it, monitoring the website from the point of view of search engine robots becomes a difficult task.
In addition, 404 errors can also affect site monitoring and indexing. Also, technical problems can prevent proper monitoring of the website. One of the most common is to prevent search engines from accessing the website through the robots.txt file with the following command.
7. Site indexing
Indexing a website is completely different from monitoring it. Using meta robots with noindex and nofollow values for valuable pages of the site will have a negative impact on SEO.
Using Sitemap is a more effective way to quickly index site pages than methods such as using Fetch as google. It is also better to be careful of duplicate URLs of site pages so as not to create duplicate indexes of content. This issue, known as duplicate content , will have a negative impact on SEO.
Not indexing a page means not displaying it in search results. As a result, your website will not perform well in search results.
8. Technical SEO
The presence of technical problems on the website can greatly affect it. For example, suppose a canonical meta tag is not properly implemented on a website. Or there is a high-volume slider on the home page that takes more than five seconds to load.
Existence of such mistakes causes serious damage to website SEO. As the website gets bigger, paying attention to technical issues becomes more important. Having only one problem on the website can affect the entire pages.
A website without content has almost no chance of appearing in search results. It is a website that has the potential to attract traffic because of its content. Basically, the better and more content you have on your website, the more likely you are to get traffic from it.
Not all content is the same. Content can be low quality and spam or valuable and quality. In general, if the content is originally produced on the site, you are on the right track.
To get a good ranking, you do not need to pay attention to strange things such as the level of readability or complexity of the content structure. But the statement that you only produce good content is also not very correct.
In our opinion, content, in addition to being good, should also have the potential to become popular. In other words, it affects users and Google understands it well. This is how users will eventually be encouraged to buy or use your services after consuming your content.
Even after following all standards such as keyword content production, on-page optimizations, meta optimizations, no spelling errors, no grammatical errors, and no image optimization, your audience may not like the content. In this case, your content fails and does not work. This failure has nothing to do with you or your audience. Maybe this content just wasn’t published at the right time.
In any case, the content of the site must be produced to meet the needs of users and have the potential to be known as a source. As a result, such content has a lot of sharing and linking capabilities. In order to produce content, never forget the blog section of the site and always keep it up to date.
Links, whether you like them or not, are factors in ranking .
Bad links can damage the credibility of your website. One of the ways to have good links is to create variety in the form of backlinks. In fact, it is better that not all site links are of the same type. For example, do not rely only on reputable blogs to get backlinks. Or all site backlinks are better not from forum and FAQ sites.
11. International SEO
Paying attention to international SEO considerations is one of the things that even SEO professionals ignore. In order to have an audience abroad or in your own language, you must meet other standards.
If your business has the potential to attract an international audience, you should consider the following:
- Items needed
- Website domain
- Hreflang tags
- What are the differences between the content created for different countries and languages?
12. On-Page Factors
Although the focus of SEO has shifted a lot to content and concepts, it is still important to pay attention to on-page issues and ensure that the right tags are on the subject pages. Good content along with good internal SEO can have a higher chance of getting rankings.
13. Website security
HTTPS is not required for sites, but according to Google, obtaining SSL security certification for a website can have a small effect on a site’s ranking. Since Google is the most important concern of users, it is natural that increasing the security of users’ relationship with the website can have an impact on SEO promotion.
14. Markup data with Schema Markups
A schema markup is code that is embedded in the html of a page and provides them with information that is marked and understandable to search engines. This information contains the most important data that users should be aware of and can ultimately be used in search results.
If you look at the screenshot above, you will find that sometimes deciding to click through multiple items displayed in search results is sometimes very difficult. Certainly seeing more relevant data on the search results page can increase the user motivation to click.
Without SEO, your website will be the only beautiful showcase that has no viewers. So to be seen more, you need to invest in SEO and optimize it. Remember that SEO results are time consuming and you need to increase your tolerance from the beginning. In this article, we tried to address the most important factors affecting SEO. Now you can prepare yourself for this important and complex process by reading more.