Do you know yourself as a professional content marketer? If you think this about yourself, then you’s a good idea to get acquainted with these 10 free Google tools.
Regardless of your experience in content production and marketing, and regardless of the results you have achieved in the past, there are tactics and methods that you can use to significantly improve the performance of your website.
Most people think of Google as nothing more than a search engine. Although it is not wrong to achieve high rankings in search engines, the process of achieving these rankings can not be ignored. When it comes to content marketing, the tools and strategies you use can have a huge impact on the end result.
Google AdWords : Keyword Planner
Are you looking for a tool to help you find and target the best keywords for your business?
Although there are several tools to do this, Google Keyword Planner is still one of the best tools available for finding keywords. This free Google tool has many features and is very easy to use.
As a content marketer, you should always look for keywords that, in addition to driving you to the top of search engine rankings, will also drive good traffic to your website. Try this free Google tool as much as possible and make the most of its unique features.
The more you use the Keyword Planner tool, the more you will learn how it works. Also, doing multiple searches in Keyword Planner will help you find the most relevant keywords for your website.
Suppose site design is your main keyword. If you are very lucky, you may be able to get a Google ranking for this keyword. However, we all know that achieving such a goal is very difficult. We also know that there are long keywords that can drive more targeted traffic to our website.
It does not matter if you are new to content marketing or have years of experience in this field, this article can completely change your approach and strategy in content production and marketing. In the continuation of this article, I am going to introduce 10 free Google tools that every content marketer should use.
Of course, you may not use these tools on a daily basis or some of them may not be in line with your content marketing strategy. However, I hope that one or two of these free Google tools can help your overall marketing approach.
Surely after you have explored all the available options, newer and better ideas for content production and marketing will come to your mind. You may find that website design, cheap website design and website building are keywords that can have more value for your site.
In this step, you can select these phrases as the main keywords of your site and based on them, generate various contents with Long-Tail keywords. Although at first glance Google Keyword Planner may seem like a novice tool, it can provide relevant keywords and targeted traffic for content marketers.
Google Analytics (Google Analytics)
What kind of goals do you have for your content marketing strategy?
If you do not have an exact answer to this question, it is time to take a step back and re-evaluate your situation. If you already have goals for your online business, most of them are based on inbound traffic and similar statistics. If so, you need to know how Google Analytics works.
Marketers like each other do not use this free Google tool, but there are tips and tricks in Google Analytics that you should be familiar with as a content marketer. For starters, you can use this free Google tool to take instant snapshots of your website performance over a period of time.
This feature helps you to have a closer look at whether or not you achieve your goals. From here, things get trickier, and this is where the true meaning of Google’s analytics comes in!
The more you click on the different sections of Google Analytics, the more detailed the data will be. For example, in Novin, we always enjoy reviewing the top pages of a website.
Seeing this information helps us to have a clearer view of the website and its content. Seeing these tools helps us to understand what topics the new website audience has welcomed and what topics have not received much attention.
Google Webmaster Tools (Google Search Console)
This free Google tool is in many ways similar to the Google Analytics tool. Rest assured that you will not waste any time when you spend learning and working with this tool.
There are many things you need to know about Google Search Console (or Google Webmaster Tools). You can spend hours on that time exploring data. In addition to checking the overall health of the website, there are many things that can be done using this tool.
One of my favorite options in this free Google tool is the Search Traffic drop-down menu .
For example, Search Analytics lets you analyze your website performance in Google search results.
If you have always wanted to measure the performance and efficiency of your website keywords, you can click on the Position option in the menu displayed in the image above . This option shows the average website ranking for all the keywords that appear in Google search results.
Content marketers should be familiar with everything in the Google Search Console. Even if you only use this tool to check a few limited factors on your website, you can still hope that the same few factors will have a great impact on your website SEO results.
Google Trends (Google Trends)
There is no doubt that Google Keyword Planner tool can get thousands of related keywords for your business. However, when it comes to competitive content, using Keyword Planner alone is not enough.
That’s why most people try to use Google Trends to get fresh and pure ideas during brainstorming . With the help of this free Google tool, you can find any topic that is very trendy or so-called trendy . You can also check out the Stories Trending Now section to find news and hot topics that are relevant to your business and take a new approach to your content production.
The US presidential debate, for example, has been one of the hottest topics on the Internet in recent months.
Can this be used to advance content marketing goals?
If you have a political blog or you are working on political issues, you can definitely make the most of this hot topic. But if your field of activity is not political, Google Trend tools will help you to be creative.
For example, if you work in the field of content marketing , you can write a post entitled “How Donald Trump used content marketing to win the election?” Publish on your blog. With the help of such a title, you provide targeted information to your audience and at the same time take advantage of the hot topic of the day.
You do not need much time or experience to use this free Google tool. Just enter your desired topic or keyword in the search bar at the top of the page and wait for Google results.
Content marketers need a system to record and track their data. In addition, the marketer may need to share information and data with other team members. Google Sheets is one of the easiest and most effective tools for capturing information, tracking changes, and sharing with others.
Let’s look at this with a simple example. Most people are looking for a way to track the success of their email marketing campaign . Although there are many tools and software to do this, they are not interested in paying for it.
Although Google Sheet does not offer the capabilities of these tools, it is still one of the best tools for organizing and organizing tasks. If you are accustomed to updating your app regularly, this free Google tool can have a huge impact on your content marketing strategy.
Tip : You can use Google Sheets to create a to-do list. Creating a to-do list is something that content marketers are always looking for. Even with a simple to-do list, you can get a better look at your tasks.
Although Google+ failed to become the social network that Google expected it to be, it is still a powerful tool for professional marketing. In short, Google Plus is a place where you can connect with others (especially co-workers and competitors) and share your content with them.
As a content marketer with many years of experience in this field, I suggest using this free Google tool in three ways:
- To share content with your followers
- To expand your audience network
- To get content that can impact your business
Even if you do not do anything else on Google Plus, take the time to update the content on your Google Plus page. Surely you are already doing this on your Instagram, Telegram, LinkedIn and Facebook. Adding Google Plus to your social media collection will not hurt your business.
Professional tip : Currently, Google Plus service is a filter for Iranian users. That is why it is very difficult to expand the audience network in it. However, since this social network is for Google search engine, using it will have a beneficial effect on your site SEO.
Google Email Service (Gmail)
An important part of content marketing is reaching out to multiple audiences. For example, you may want to spend hours of the day sharing your new post with influential people in your field. Since email is one of the best ways to do this, it is best to use software that you are comfortable with.
Gmail is the most popular email service because it has a very convenient function and user interface. But you should know that this free Google tool is better than you think.
You should not look at Gmail as just an email service. I suggest that you improve your skills in working with this free Google tool. There are several extensions for Gmail that can meet your content marketing needs and personalize your emails beautifully. Using these tools will definitely save you time and money.
Professional Tip : If you would like to use another email service for your day-to-day communication, it is best to use your Gmail account to do important content marketing tasks.
Google My Business
For some businesses, using this free Google tool is not important. In contrast, for some other businesses, especially local businesses, the use of Google My Business is very necessary, which unfortunately is not available to Iranian users due to existing sanctions .
With the help of Google My Business tool, you can easily list your business on Google for free. This free Google tool lets you display information such as address, phone number, website address, business hours, and images of your business environment to users in search results.
The benefits of using Google My Business are as follows:
- This Google tool allows you to display your products and services to customers who are interested in your business.
- You can provide accurate information about your business to your potential users and customers.
- You can use images to show the uniqueness of your company.
- You can show customers what others think of your business.
Remember that content marketing is not just about publishing a quality blog post and sharing it. It is better to think a little about the word content . Anything you write about your company or products or anything that can be shared with others can be part of your content marketing strategy.
This tool is very useful because the Google My Business list is clearly and largely in front of the audience. However, since this tool is not available to Iranian users, we suggest that you replace the Google Map tool with Google My Business.
By registering your office in Google Map and connecting it to your website, you can use most of the similar features that exist in Google My Business.
If you have been following the new blog, you know for sure that we will do our best to share new content with you every day. That’s why my colleagues and I at Novin are always trying to use high-efficiency methods. One way is to use Google’s free tool, Google Docs .
Not only is Google Docs free, it’s easy to use. It also has a lot of features that you can try out. Google Docs does this for you when you want to create a blog post:
- Check spelling mistakes
- Count the exact number of words in the text
- Ability to easily insert images and screenshots into the text
- Easy sharing of documents with others
As you know, producing quality content is one of the most important parts of your content marketing process. If you are always writing new content, it is better to use a tool that is very easy to write. Many people use Microsoft Word to write software, but Google Docs is also professional software for content creators.
As a content marketer, how do you organize your day? What do you do to make sure you use all your time effectively?
Google Calendar is a great tool for organizations. This free Google tool does not have all the features of a paid tool, but rest assured it will give you more than you need to keep track of things. You can use Google Calendar in the following ways :
- Creating events for crucial marketing tasks
- Share empty days with team members to hold meetings
- Better understanding of idle days for better planning
As a professional content marketer, I suggest you familiarize yourself with the capabilities of Google Calendar. Rest assured, this free Google tool will help you improve your performance and performance.10 Free Google Tools: Which Tool to Use?
Less than 50% of B2B marketers claim to do content marketing effectively and correctly . With that in mind, there are always better ways to improve your content marketing process. Personally, I enjoy all the Google tools and I use them as much as possible. Some of these tools may be more effective than others (such as Google Analytics, Google Webmaster Tools, or Google Trend), but rest assured that they are all worth a try.
You can also use these free and useful Google tools to organize and improve your content marketing process. If you do not use any of these tools, I suggest you start with Gmail or Google Trends. Then, use other tools. Try to know your needs and make decisions based on them.
If you have ever used the tools introduced in this article to improve your content marketing process, we are happy to share your experience with them and new readers.